Men's Health is like Cosmopolitan for guys. The article is a guide to being cool in order to attract women. There is a big emphasis on the importance of moderation when displaying any of the qualities suggested; independence, generosity and optimism.
The article's simple tips for being cool are contradicted by the effort to read an article about how to be cool. The author acknowledges this and even pokes fun at it, but without being condescending. Being able to laugh at oneself is often brought up as a characteristic of cool. By doing this, the author leads by example by using light-hearted, sarcastic humor.
2) Gladwell, Malcom. "The Coolhunt." New Yorker 17 March 1997: n. pag. Web. 9 Dec 2009. .
This article is about cool-hunting. The author follows around the two best hunters in the business to find out exactly what the job entails.
There is a process to how something becomes cool,which called "trickle up" instead of trickle down. This means whats cool and in fashion starts in streets and works its up until it becomes mass produced and inspires high fashion designers. Cool hunters find the individual and market their look to masses, suggesting that originality can only last so long. The creator becomes the leader, the leader has followers, and pretty soon, you can't tell the difference.
This article is about cool-hunting. The author follows around the two best hunters in the business to find out exactly what the job entails.
There is a process to how something becomes cool,which called "trickle up" instead of trickle down. This means whats cool and in fashion starts in streets and works its up until it becomes mass produced and inspires high fashion designers. Cool hunters find the individual and market their look to masses, suggesting that originality can only last so long. The creator becomes the leader, the leader has followers, and pretty soon, you can't tell the difference.
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